The programme has emboldened Sinem and her team to be braver across the board, from experimentation with new internal tools like Xero, which has radically improved the ease and transparency of the charity’s finances, to launching an online petition for the first time through Change.org, which calls on Government and police to bring young people into all policy debates and strategies around serious youth violence.
The repeated lessons from the Fellowship action learning sessions to take small steps and learn as you go also gave the team confidence to embark on the redesign of their website, which had been put on hold for a year as they were unsure where to start. They’ve learned to get out and test designs and language with users, even when it didn’t feel ‘ready’, and to see it as a continual work in progress, evolving in response to analytics data and user feedback. The refreshed site has already opened up new opportunities for MAC-UK, such as fundraising directly through the site and having a platform from which to launch campaigns. This includes an exciting new partnership with Secret Cinema that will enable them to take potential donations from the Secret Cinema’s audience of 80,000.